Career Growth After MBA in Marketing

The demand for reputed MBA programs continues to increase today, and one of the most popular specializations in the same is marketing. 

The question- why is it one of the most preferred specializations, and why should you choose it yourself?

Why MBA in Marketing?

If you are a problem-solver, analytical, and can understand the psychology and behaviors of different people and cultures, then an MBA in marketing can allow you to explore opportunities that can capitalize on these skills.

You can also read the scope of marketing in MBA to understand the subjects and salaries that are offered in the course, also the skills required in marketing.

 The following are some of the best jobs that you can go for with an MBA in marketing:

1. Brand Manager

As a brand manager, you have to identify the target demographic for a particular company. You have to study their geography, cultural and behavioral attributes, etc. 

You also have to create a unique brand identity so that the company stands out from others in the industry.

A lot of times, brand managers have appointed a certain line of products rather than an entire business, especially when the business is big.

For instance, a brand manager would be appointed for Lays rather than PepsiCo i.e., the parent brand.

2. Research Manager

Market research and analysis allow brands to collect data that can predict the purchase behaviors of consumers and trends that can help push sales. 

Research managers are professionals in this area and can provide valuable insights using analytics tools and reading detailed market stats reports.

3. Business Development Manager

Business development managers are responsible for improving the marketing position of a brand and meeting its financial targets.

They are delegated many other important tasks like finding new business opportunities, bolstering customer relationships, etc.

Are you having difficulty finding a good MBA program that focuses on marketing?

Then you should check out the one offered by ‘Thadomal Shahani Centre For Management’  here.

Related Post:

• Importance of an MBA in today’s world

• Which one is Better - MBA in Marketing or Finance?